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Creating a website will not automatically or magically draw customers to it. Website promotion is critical to the success of any site. Most people search for information through one or more of the top search engines. Our EZ-Submit™ tools walk you through the process of promoting your website to these search engines.
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Submitting your website in search engines may increase your online sales dramatically. If you invested time and money into your website, you MUST simply submit your website online otherwise, it will be invisible virtually, which means efforts spent in vain. If you want people to know about your website and boost your revenues, the only way to do that is to make your site visible in places where people search for information, i.e. submit your website in multiple search engines.
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Search Engine Tools can be one of the best methods to drive traffic to your website. A search engine is a website that people visit when they are searching for information.
The search engines catalog vast numbers of websites. At the search engine they will enter a keyword or words and the search engine will display websites associated with those keywords.
The most popular search engines are Google, Yahoo, and MSN. The search engine companies are changing all the time.
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There are many factors that search engines use to associate and rank websites to key words. Among those factors are the meta tags associated with the page. So be sure to use your meta tags on all your pages.
In the early days of the Internet, most search engines and directories were free. Now, just a few are free and the rest charge a fee for commercial websites. EZ-Net Tools provides links to the free search engines and a way to keep track of them when you last submitted.
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META Tags: When people go to any search engine looking for a product or service, they type in keywords for that service. They will then get a list of web pages that cover the desired information. These pages are listed because they have keywords set up on their pages in a place called META Tags.
If you want people to find your website, service, or products, you need to first create META Tags using our Meta Tag Builder on the pages you want to have found in search engines. Once these META Tags are set up, you can then use the Search Engine Tools to submit your pages to the top search engines.
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Add a New Page: When you click on the "Add a Page" on the Search Engine Tools, it will take you to the Add a New Page screen. Enter in the title of your page (or use the EZ-Browse) that you are going to submit.
For example, if you wanted to submit your Home Page you would enter "index.html". Click "Save" to add this page to your list.
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Submit to Search Engines: Once you are finished adding pages, you should see a list of them in your "Search Engine Tools". We can now submit one of your pages to the search engines. Click the "Submit this page" link next to the page you wish to submit. This will bring you to the "Submit to Search Engines" page.
To submit your page to a particular search engine, click the "Submit URL" link next to the appropriate Search Engine. This link will open a new window and you will be taken directly to the page where you can submit your page.
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Now that you have submitted your page to a search engine, you should now record the date that you submitted this page. Click on the "Update Date" button. This will place the current date in the Submit Date column.
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Search engines will then index your site based on certain criteria. Modifying your website to increase your rankings in these search engines is an on-going process. EZ-Submit™ makes it easier to submit your pages and keep track of your latest submission dates.
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Free Search Engine Tools: allow you to keep track of when you last submitted your website for consideration to the search engines that do not charge for their services.
Note: Using free search engines is only one of several ways to promote your site. Depending on your situation you may also want to consider three classes of other search engines; 1) Paid Inclusions, 2) Pay Per Click, and 3) Paid Directory Listings.
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Paid Inclusion: means that you pay the search engine to be included in their database. You will be guaranteed a listing but not necessarily a top position. A key benefit to paid inclusion is the efficient implementation into the search engine.
Pay Per Click: is a form of online advertising. Advertisements are strategically placed by keyword search terms. Advertisers pay the provider a small amount of money when the ad is clicked on and visitors are directed to the advertisers website. Key benefits to this form of advertising are the volume of traffic that can be generated and the ability to attract a very targeted audience.
Paid Directory Listings: online directories provide a search by category. To be included in the appropriate category of the directory, you must pay them to review your website. Upon their review, you may be included in their directory based on the criteria they establish.
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A META tag is the code that many search engines use to rank web pages in their database. Establishing proper META tags is a critical element to proper search engine submissions. In many cases, achieving a high rank on a search engine is dependent on the META tag.
Within EZ-PageBuilder the META Tag Creator establishes the META data for each page on your website. Simply enter the information and the META tag is automatically generated.
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Title
The title information is used in a couple of ways. On a search engine inquiry, the title is the bolded text that serves as the headline of the search results.
The title also provides the data for the browser links found at the top of your screen.
Description
The description information explains the content of the web page. Search engines also display this information on their result web pages.
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Meta Tags Generator |
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Keyword Phrases
Keyword phrases are a key META element to META tag data. Keyword phrases are the words that people commonly use on a search for information. Keywords are easily entered into the page with the META Tag Creator.
Once the META Tags have been created, the EZ-Submit program will help you submit your web pages to the most popular free search engines.
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